Honda Motor Company free essay sample

A look at Hondas marketing trends from the early nineties until today. Using Honda Motor Company as a case analysis, this paper examines why the companys entrance into the United States market was successful. It looks at the strategic issues which faced Honda in the early nineties and compares how this strategy was different from their strategy for European markets. The paper continues with how the economic trends of the mid 90s affected the company and predicts what the future might hold. Hondas entry into the United States was successful for a plethora of reasons. What makes Hondas success particularly remarkable is the fact that Honda managed to survive and prosper in a relatively quick frame of time in an automobile industry that is known for its massive capital requirements. One of the most important factors that contributed to Hondas success in entering the United States market was its willingness to be aggressive and take risks, both in terms of its design, marketing, pricing, and production operations. We will write a custom essay sample on Honda Motor Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another fact that bolstered Hondas success in the United States market was its willingness to adapt to change, as evidenced by the fact that Honda commonly revamps its models every 4-5 years.